MARKETING PROFESSIONAL WITH 9+ YEARS OF BRAND & CREATIVE EXPERIENCE IN CONSUMER GOODS AND SPORTS.
national marketing campaigns
Gatorade "IS IT IN YOU?" (2024)
Relaunched "Is It In You?" platform and reintroduced colored sweat to help drive brand superiority and distinction. This was the largest campaign in the history of the Gatorade brand, breaking impression records across paid/owned/earned media.
PRODUCT WORK
athlete NARRATIVES
fall football
PRE-LAUNCH TEASER
OUT OF HOME TAKEOVER
DROPS COLLABS
gatorade portfolio: "Athlete Forever" (2024)
Product portfolio spot with the intention of driving awareness across Gatorade's lower sugar portfolio, including G Water, G Zero, Gatorlyte, and G Fit. This was the first-ever full portfolio spot that included all of the lower sugar portfolio, enhancers, and equipment.
GX BOTTLE & ENHANCER
G FIT
GATORLYTE
G ZERO
GATORLYTE: "RAPID REHYDRATION" (2023)
Product campaign launched during 2023 March Madness to educate consumers on the product benefit of the newly established Gatorlyte brand.
JJ WATT "REAL IMPACT" (2023)
Equity campaign honoring the career of JJ Watt and the impact that he left on & off the field. This was launched during the 2023 NFL Draft alongside a $99k donation to the JJ Watt Foundation.
fuel tomorrow: "all for fun" (2022)
Equity campaign for Gatorade with the objective of reminding athletes of the importance of playing sports for the love of the game.
"GREATNESS STARTS WITH G" (2021)
Product efficacy campaign with the objective of driving functional benefit understanding of Gatorade.
culture & CONTENT partnerships
OVERTIME ELITE X GATORADE
UNINTERRUPTED X GATORADE
REDDIT "ASK ME ANYTHING" X DAME LILLARD
GATORADE x NFL x New Era
In partnership with both the NFL and New Era, Gatorade connected retail programming to an engaging digital experience ("Road to the Dunk" mobile game), allowing consumers to play for a chance to win a custom Gatorade x New Era hat of their favorite NFL team.
Athlete of the year x sports illustrated COVER
Athlete of the year x ESPN ESPYS FEATURE
product innovation & retail programming
Led the commercialization process for Gatorlyte, Bolt24, GTQ new flavors, and a label renovation on key Hispanic GTQ flavors.
Gatorlyte
bolt24
new labels / flavors
hispanic in-store programming
