Forrest johnson

MARKETING PROFESSIONAL WITH 9+ YEARS OF BRAND & CREATIVE EXPERIENCE IN CONSUMER GOODS AND SPORTS.

national marketing campaigns

Gatorade "IS IT IN YOU?" (2024)

Relaunched "Is It In You?" platform and reintroduced colored sweat to help drive brand superiority and distinction. This was the largest campaign in the history of the Gatorade brand, breaking impression records across paid/owned/earned media.

PRODUCT WORK

athlete NARRATIVES

fall football

PRE-LAUNCH TEASER

OUT OF HOME TAKEOVER

DROPS COLLABS

gatorade portfolio: "Athlete Forever" (2024)

Product portfolio spot with the intention of driving awareness across Gatorade's lower sugar portfolio, including G Water, G Zero, Gatorlyte, and G Fit. This was the first-ever full portfolio spot that included all of the lower sugar portfolio, enhancers, and equipment.

GX BOTTLE & ENHANCER

G FIT

GATORLYTE

G ZERO

GATORLYTE: "RAPID REHYDRATION" (2023)

Product campaign launched during 2023 March Madness to educate consumers on the product benefit of the newly established Gatorlyte brand.

JJ WATT "REAL IMPACT" (2023)

Equity campaign honoring the career of JJ Watt and the impact that he left on & off the field. This was launched during the 2023 NFL Draft alongside a $99k donation to the JJ Watt Foundation.

fuel tomorrow: "all for fun" (2022)

Equity campaign for Gatorade with the objective of reminding athletes of the importance of playing sports for the love of the game.

"GREATNESS STARTS WITH G" (2021)

Product efficacy campaign with the objective of driving functional benefit understanding of Gatorade.

culture & CONTENT partnerships

OVERTIME ELITE X GATORADE

UNINTERRUPTED X GATORADE

REDDIT "ASK ME ANYTHING" X DAME LILLARD

GATORADE x NFL x New Era

In partnership with both the NFL and New Era, Gatorade connected retail programming to an engaging digital experience ("Road to the Dunk" mobile game), allowing consumers to play for a chance to win a custom Gatorade x New Era hat of their favorite NFL team.

Athlete of the year x sports illustrated COVER

Athlete of the year x ESPN ESPYS FEATURE

product innovation & retail programming

Led the commercialization process for Gatorlyte, Bolt24, GTQ new flavors, and a label renovation on key Hispanic GTQ flavors.

Gatorlyte

bolt24

new labels / flavors

hispanic in-store programming

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